CONTENT WRITING – CAMPAIGN RESEARCH
With five-star penthouses and apartments situated across the most desirable areas of London, Cheval Residence is the capital’s leading luxury accommodation provider.
Many of Cheval’s serviced homes have accommodated royals and renowned celebrities. And so, it came as no surprise when the company approached Neely with a brief for a brand-new website, that reflected Cheval’s excellence in service and impeccable attention to detail.
The aim was to not only make the content read well, but to encourage first-time visitors to book long-term stays with Cheval
The website – the largest we have ever worked on – required organic content, in-line with the company’s brand guidelines and brand-specific tone of voice. The aim was to not only make the content read well, but to encourage first-time visitors to book long-term stays with Cheval.
Following two full days in London (touring each and every residence), Neely began by creating a clear content plan with the marketing department, website designers, and developers at Cheval Residences. Within eight weeks, all the content for the 300 plus page website was complete, including residence descriptions, seasonal promotions, and the brand story of Cheval Residences.
Without a doubt, one of the projects that we’re most proud of! Visit www.chevalresidences.com to take a look for yourself.
